Sell your insurance agency for what it's actually worth.
We have a network of serious buyers actively looking to acquire agencies — and we work to get you the best possible deal. Book a confidential call and we'll talk through your options.
You built the agency. We'll get you paid for it.
You don't need to become an expert in selling a business. That's our job. You bring the agency you spent years building — we bring the buyers and the experience to get you the best deal.
We bring the buyers
We have a network of serious, qualified buyers actively looking to acquire agencies like yours. You don't have to go find them — we already know them.
We fight for your price
We know what your agency is really worth, and we run a competitive process so you get the best deal — not the first lowball offer that comes along.
We handle the hard part
Selling an agency is complicated. We manage the details and the paperwork so you can keep running your business right up until closing.
It stays confidential
Nothing about your agency is shared with anyone without your written consent. Your staff, clients, and carriers don't find out until you're ready.
Three simple steps to a sale.
No confusing jargon and no homework. Here's exactly what happens after you reach out.
Book a confidential call
Tell us about your agency — your size, your lines of business, and your timeline. No pressure, no obligation. Just a conversation.
We bring it to buyers
We take your agency to the serious buyers in our network and run a competitive process designed to drive the price up, not down.
We get you the best deal
We negotiate on your behalf and guide you all the way to a signed deal — so you walk away with what your agency is actually worth.
Get a free, confidential agency valuation.
Before you decide whether to sell, it helps to know what buyers are actually paying for agencies like yours right now. We'll review your financials, apply current market multiples, and give you a defensible value range — plus what would move the number up or down.
No obligation. No pressure. No cost. If you decide not to move forward, you walk away with a clearer picture of what you've built.
Get My Free Valuation →What you'll receive
- ✓A preliminary value range based on your financials
- ✓Current market context for agencies with your profile
- ✓The specific value drivers that would grow your number before selling
- ✓A straight answer on whether now is the right time to go to market
- ✓100% confidential — nothing shared without your written consent
Selling your agency should feel safe.
Three things you can count on from the very first call.
Confidential, always
Nothing about your agency leaves our office without your written consent. Your sale stays private until you decide otherwise.
We work for you
We represent you, the seller. Our entire job is to get you the strongest deal — not to please a buyer.
No pressure
A call is just a conversation. There's no obligation and no rush to sell before you're ready.
Jacob Hyde
Jacob spent 15 years in business and commercial finance before founding Honor Financial Services. He's sat in the rooms where deals get priced and knows what makes a buyer pay more — and what makes them pay less.
When you work with Honor, you work directly with Jacob from the first call to the closing table. No handoffs, no junior staff — just someone in your corner who's done this before.
Book a call — or get your free valuation.
Tell us a little about your agency and we'll get back to you within one business day with a preliminary value range and next steps. No cost, no obligation — nothing is shared without your written consent.
Prefer to skip the form?
jacob@honorfinancialservices.comThe questions agency owners actually ask.
Straight answers about the process, the cost, and what happens to the business you built.
Why work with a broker instead of selling my agency on my own?
Owner-run deals often close for less than they should. Sellers don't know the full buyer universe, don't have leverage from multiple offers, and rarely spot the value drivers buyers will pay a premium for. We run a competitive process so buyers bid against each other — not against you — and net you more even after our fee.
How is my agency's value determined?
Value is primarily driven by EBITDA, with typical market multiples in the 5–8x range for smaller agencies and 8–14x for larger ones. On top of that, we look at revenue growth, client retention, your commercial vs. personal mix, carrier relationships, and how dependent the book is on any one producer. We build a defensible valuation from your financials and current buyer demand — then defend that price in front of buyers.
How much does it cost? Are there upfront fees?
There are no upfront fees. We only get paid when your agency sells — a success fee agreed on before we start, based on the final sale price. If your deal doesn't close, you owe us nothing.
Will my sale really stay confidential?
Yes. Nothing about your agency — name, location, financials — is shared with anyone without your written consent. Every prospective buyer signs an NDA before we share identifying information. Your staff, clients, and carriers won't know unless and until you decide to tell them.
Who are the buyers you bring to the table?
We don't market your agency to just anyone with a checkbook. Every buyer in our network has been vetted for financial capacity, cultural fit, and their intentions for your staff and clients. The right buyer for your agency is one you'd trust to run it after you're gone.
What size and type of agencies do you work with?
Independent P&C, life & health, benefits, and specialty agencies — from small books of business under $500K in revenue up to multi-million-dollar agencies. If you're unsure whether your agency is a fit, reach out and we'll tell you honestly.
How long does the process take?
Well-prepared deals typically close in 90–180 days from the first serious buyer conversation. Some move faster, some take longer, depending on your timeline, deal complexity, and buyer diligence. We manage the pace to protect your leverage without dragging things out.
What happens to my staff and clients after the sale?
That's part of the deal terms we negotiate on your behalf. Most buyers want to retain your staff and preserve your client relationships — it's what they're paying for. If continuity for your team matters to you, we build that into the buyer criteria from day one.
Still have questions? Ask Jacob directly →
Ready to sell your agency? List it confidentially.
Nothing about your name, agency, or clients goes public without your written consent. We take listings to our network of serious buyers first — and only broadcast them if you want us to.